Clear Window Decals or Vinyl Lettering?

Here at City Signs, we pride ourselves in what we produce that can be seen throughout Utah. We know the ins and outs of creating signage that our clients love. The signs outside and throughout your store are potentially the first thing you customer will see. We want to make sure you make a great first impression.

From vibrant full-covering window graphics, to cost-effective door identification, City Signs is a great source for lots of creative options for window graphics and decals. For this reason, we’d like to give you a quick idea of what types of window graphics are most popular among our clientele.

Whether you’re using clear window decals, a full print, or vinyl cut lettering, using your windows as advertisements can draw people in. You can you them to:

  • Advertise
  • Feature products
  • Seasonal decorations
  • Sales
  • “Coming Soon”
  • Contact information
  • Business hours
  • Company logo
  • Website / social media / hashtags


Some of the most popular ways to utilize your windows with graphics is to use clear window decals, or vinyl cut lettering. If you aren’t planning on using your whole windows to show an image, or you’re looking for a economic way to present information, these two options are easy and effective. Although these two methods are similar, there are a few major differences between them, and it’s best to know what they are before deciding which material is best suited to your needs.

Vinyl Lettering

Production Process
Vinyl lettering is cut directly from a piece of material, and has adhesive on one side. Unlike clear decals, as vinyl comes in select colors, there are fewer options for color range. Because of this, vinyl lettering is best used to show specific information versus displaying a full logo.

Because these letters aren’t printed, they don’t require a clear background. They are also able to be adhered individually to any window. Vinyl lettering comes pre-spaced with a masking transfer tape over the top, allowing for easy installation.

Install as one piece, then remove the tape. It’s as simple as that! Vinyl can be placed on the inside and outside of windows, with the adhesive being placed either on the front or the back of the letting, or image.

Clear Window Decals

Unlike vinyl lettering, clear decal designs are printed unto one piece of material, which means installation isn’t done piece by piece. It is considered the easier of the two to install, being that it’s one piece. Even though these decals have a clear background, the backing can be seen at close range. Clear window decals are technically considered “optically clear”. Clear decals can be used both inside and outside, and all depends on where the adhesive is located.

Which One Is Right For You?

Now that you know a bit more about the these two options, which do you think would work best for your needs? Just remember:

Vinyl Cut Lettering

  • Great for individual items, especially letters and numbers
  • Excellent to show information
  • Cut from a pre-colored material (not printed)
  • No clear background
  • Easy to replace individual pieces
  • Longer life span


Clear Decals

  • Great for logos, images, and designs
  • Printed on a single sheet of material
  • Better customization options
  • Optically clear background
  • Shorter life span
Window Decals or Vinyl Lettering?

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