Using Your Windows for Marketing
If you own a business that has a centralized location, such as a store, and the windows of that store are empty, you are missing out on a great opportunity for additional marketing. Window marketing is one of the reasons why New York City is so popular around Christmas time—Macy’s and Saks Fifth Avenue invest hundreds of thousands of dollars in creating thoughtful and artistic window displays that people go to the city just to see. These companies then see a huge return on investment for their window marketing displays.
Be like Macy’s and Saks Fifth Avenue and take advantage of your window space for attracting customers.
Benefits of Window Marketing
Window marketing is often the first impression you give potential customers. People may just be walking by on their way back from lunch or other activity, not particularly thinking about buying anything, but then see your window display and are automatically drawn in.
Window marketing and displays also help with branding—you can include your name, logo, brand colors, and slogan on one of our custom window prints that will help better establish your brand identity.
Just like with Macy’s and Saks Fifth Avenue that were advertising for a specific holiday, you can advertise for specific sales and special offers in your window displays that will spike the interest of potential customers or clients. Because of this, window marketing often produces a pleasing return on investment.
Ramping Up Business
Window displays can accentuate the aesthetics of your business upon the first glance—people often buy with their eyes. Your business should look crisp and chic, but also interesting. There should be something that pops, and a unique window display can do just that. You can mix up signs or prints with physical products in the windows.
Also, take advantage of window displays on company vehicles, particularly cars. Just make sure to keep the customer’s perception in mind as you combine the color of the rear window with other colors—you don’t want the display colors to be too dark or else the customer will have a difficult time perceiving the display text and image from the dark window background.
Window displays work well when they create augmented reality. Polo Ralph Lauren successfully did this when they created an interactive window. You can also continue the augmented reality campaign from the window to other marketing mediums like Nike did for their mobile campaign that launched their T90 soccer shoe.
At City Signs, Utah’s finest sign company, we will provide you with professionally designed, applied vinyl and vibrant-color prints thatwill make your window displays pop. Our goal is to make you look good and help you get that return on investment. Call us to get a free quote.