The Skinny on Architectural Signage
Signs come in a wide variety of types, shapes and size, and can be used for a variety of functions. As a business owner, you’re probably familiar with architectural signage. Architectural signage is signs located on or within buildings that provide wayfinding or site-specific information.
One of the basic types of architectural signage is building signs. Building signs place your company’s name and/or logo on the outside of your building. By using dimensional letters or symbols, you can make your business stand out and be visible to passersby. Some common type of building signs are ground mounted signs, building letters, building signs, and awnings. Each type gives your building a different look and serves a slightly different function. Talk to your sign specialist to see which type of building sign is right for your place of business.
Exterior building signs don’t all have to be large, nor are they limited to simply announcing the name and/or logo of your business. Many businesses use exterior signs to give directions or provide information. This can include on-premise signs such as directories or regulatory signs. This is particularly helpful in multi-tenant buildings where customers need to distinguish the location of one business from another.
Architectural signs are also not limited to the exterior of the building. They are often used as lobby signs, plaques, directories, and directional signs. Interior signs can be created in a wide variety of material (such as brass, aluminum, copper, bronze, chrome, or stainless steel), and can be individually designed to fit the branding and informational needs of the company.
Whether you choose to have architectural sign on the exterior or interior of your building (or both), the purpose is the same. Architectural signs are a great way to announce the presence of your company, share your logo, and provide your customers with easy access to necessary information. Whether it’s through words, images, or symbols, architectural signs can bring order to potentially chaotic locations and decrease the time your staff spends answering the same questions. In order to best take advantage of architectural signage, talk to your signage specialist to see how they could be best incorporated into your building.