The holiday season is pretty much upon us, and is going to dominate the next couple of months. The most important thing about this time of year is the quality time we spend with family and friends, but we’d be lying to you if we didn’t also point out the fact that businesses have a lot to gain by using the holidays to their advantage, when it comes to marketing and advertising. Here are some tips on how you can promote your business over the holidays…
Consider what people find appealing about each holiday
No comprehensive strategy for promotion is going to work well across every holiday. That’s because every holiday is a little bit different to consumers. Halloween is more of an experiential holiday, where people are looking to go out for a fun time with friends, but aren’t necessarily buying more products (except for costumes). On the other hand, the period after Thanksgiving where people are gearing up for Christmas marks an increase in spending habits that is unmatched by the entire year that preceded it. Gear your company’s promotion plan towards each holiday, if you want to maximize your return.
Reach out to multiple beliefs
This is something that we pretty commonly see during the holidays, but it pays to be general, sometimes. Don’t narrow your audience by only focusing on one holiday. Try to make your business seem open to people of a variety of different beliefs. This simply means that you are casting a larger net to catch potential customers.
Consider the weather during the holidays
One consumer habit that happens during the holiday season is that the weather gets considerably colder and more destructive. This has a direct impact on customer behavior. For example, consumers are more likely to spend time indoors. At the same time, people are less inclined to drive around because of the elements. This may not necessarily be of any benefit to your business, but it is definitely something to keep in mind, as it impacts what all consumers in the market are doing.