You want your business to stand out, so it is imperative that everything about it is unique and clever, including your signage. Your signage is the first thing a potential customer sees, so make it stand out. Read on for tips and tricks to help you make a creative sign.
The first thing you need to decide is what you’re going to say. Are you creating a sign to get people inside your store or something to add to the general ambiance? Are you advertising a new product or a sale, or just trying to find a new way to state your hours?
Determine Your Voice
After you determine what you want to say, you need to decide how you want to say it. Do you want to be sassy, cute, authoritative, or vintage? An example of a sassy sign might be an advertisement for a gym that says “You’re ugly and fat. Just be ugly, come to the gym.” If you’re going for a cute sign, you might create a calligraphy sign for a coffee shop that says “Coffee is a hug in a mug.” Authoritative signs state their purpose, sometimes a bit rudely with a lot of spunk. They are direct and to the point, like a restaurant sign that says “Eat here or we both starve. “ A vintage sign would combine old time pictures and fonts to make their business feel like a blast from the past.
Where you put your sign is just as important as what you say on your sign. Your signage needs to be visible to people walking past your business, or wherever you are advertising. Don’t be afraid to take advantage of the landscaping. A clever sign for a martial arts studio had a sign above the entrance that said “Entrance” and then, further down a brick wall, it said “Exit,” implying that they would teach you to be able to break down a wall. Another clever (although slightly morbid) advertisement was an ad for funeral services on the opposite side of a subway terminal that read “Come a little closer.”
Keep It Simple
At the end of the day, your sign needs to be catchy, yet simple. If there is too much information on it, people will look away and forget what they saw. Keep your signage limited to one sentence or less. Do make sure that it has enough information to let people know what the sign is there for. Make sure that every sign you create has your purpose clearly stated (ie if you’re trying to advertise a sale, make sure you put the date and sale details).