The holiday season is one of the best times of the year to promote your business and services. It’s statistically the time of year that consumers spend the most amount of money, and that doesn’t stop after Black Friday/Cyber Monday are over. In fact, that just kicks off one of the best times of the year for businesses. If you want to be busy with sales and business, here are a few holiday marketing ideas for your business.
At a time when consumers have their checkbook ready, you need to give them a good reason to give you their business, instead of one of your competitors. Offering sales and promotional discounts is honestly the best way to do this! This gives an incentive to spend their money with you, because they will be getting the best deal. Even if your discounted products and services are priced higher than a competitors, if your product is higher quality and your customers know this, they will still be willing to spend the money on your business instead because it’s a high quality product or service that’s discounted.
During the holiday season, everyone is in a giving mood. Consumers want to feel good about where their money is going, and so as a business owner, you should take advantage of that. If your business doesn’t already donate a portion of sales to a charitable cause, consider picking one just for the holiday season. It doesn’t have to be a large portion of your sales, but even just a small portion going to a good cause is going to motivate people to shop with you that normally wouldn’t. If you already have a charitable cause you donate, consider increasing the amount that you donate, just for the holiday season.
Decorate for the holidays
Festive decorations draw customers in! Even if you a doctors office, put up a small tree and a few baubles. If you operate solely online, add some festive decorations to your website, and post holiday themed content on your social accounts. A small amount of festivity goes a long way, and will draw both current and future customers to you and your business. Decorating for the holidays will also bring attention to any sales and charitable donations you may have going on during the holiday season, which will also bring more customers.