So a new year has begun, and chances are your business is recovering from the holiday madness that was last month. But business must move forward, and you’ll need to come up with some fresh marketing ideas if you’re going to continue to see profits throughout the winter season. Here are 10 fresh marketing ideas to get you started on the right foot with your business this January.
This one is a no-brainer, but it makes for a strong marketing tie-in, and you can always take a fresh perspective on marketing that’s tied to New Year’s resolutions. If your business is a cleaning company, for example, you might gear your marketing towards the frequent resolution to “simplify.” People make all sorts of resolutions—from weight loss to finances to romance, so chances are you’ll be able to find an angle that fits.
New year, new products
This is another no-brainer marketing angle to take, yet it will always come with a fresh spin as long as your business is coming out with new products. Use the mantra “new year, new products” to show your customers how you are starting fresh in the new year.
Super bowl tie-in
It’s highly important in marketing not to overlook the smaller events that happen between holidays—the Super Bowl and the Oscars, for example. The Super Bowl is an especially big event that happens between holidays, so it’s great to find a tie-in in your marketing if you can. If you own a restaurant, for example, you might create a “Super Bowl night” special and host larger parties the night of the Super Bowl, tuning in your televisions to the big game so that guests can all watch as they enjoy their food.
Just because the holidays are over doesn’t mean that you can’t still market towards the holidays. Think about the many concerns that people have after the holidays—cleaning their homes, losing the holiday weight, and taking down the decorations, for example—and market towards their concerns. It’s also a good idea while the year is still young to publish some posts on social media about what you as a business did over the holidays. Maybe you as a catering company worked a big holiday event, or maybe you had a major holiday company with co-workers. Use the #tbt or #fbf hashtag to share with your customers what you did over the holidays, and engage them by asking them what they did.
Now is also a good time to start thinking about marketing for Valentine’s Day, as February 14th will be here before you know it. This blog post from last year has some great Valentine’s Day specific marketing ideas!