When designing your company logo, signage and literature, it’s best to work with a graphic designer. You could design everything yourself, but an experienced graphic designer will know how to incorporate marketing concepts into your design that could be really good for business. When you choose the right graphic designer, their services are well worth the cost.
Find the Right Style
Before you start interviewing graphic designers for a project, take a close look at each applicant’s portfolio. This will give you an idea about what their style is like and help you to narrow down your search to designers who use the same style you’re wanting to use. Viewing portfolios will also give you some ideas, so you’ll be better able to verbalize what you want once you choose a designer.
There are a lot of artistically talented people, but creativity isn’t the only qualification of a good graphic designer. They need to have a solid education and a foundation in marketing and software. Logo and corporate design isn’t just about making something look nice, it’s about making your brand appealing to consumers on many levels. Check a graphic designer’s credentials and choose someone who is well rounded and experienced.
Have a little brainstorming session for ideas and concepts with each graphic designer you interview. This will let you know if your brains work in the same way and if you’re speaking the same language. You want to work with someone who understands what you’re asking for, and who will listen to your input. When you see that they’re able to put your ideas into an accurate visual, and even improve on them, you’ll know you’re on the right track.
Making a Quality Based Decision
You shouldn’t base your decision on which graphic designer to use solely on price. The least expensive may not be qualified, and the most expensive isn’t necessarily the best. Instead, base your decision on experience, style, and how well you work with each person. Once you’ve narrowed it down to a few options that you think will work best for you, you’re ready to consider price. If your favorite designer isn’t quoting you a price within your budget, don’t be afraid to ask them if they can be flexible. They might be willing to make adjustments, or let you pay in installments.