Selecting a color palette for your company’s signage—be it for interior signs, banners, marketing promotion signs, or a vehicle wrap—can be incredibly intimidating, as it is often one of the first steps in designing new signage from scratch. Yet defining a color palette is truly a central part of the design process in any graphic design project. Here are 4 tips to selecting a color palette for your company’s signage, so that your designs can be cohesive and easy to take in.
Use the color wheel.
Selecting a color palette for your signage can actually get down to a science when you involve the color wheel. If you want bright, varied colors in your design, for example, it’s best to select red, yellow, and blue, which are the primary colors and are equidistant from one another, forming a triangle on the color wheel. Or you could select the secondary colors, which are orange, green, and purple; they also form a triangle on the wheel. Beyond selecting three equidistant colors, you could go with analogous hues—those situated next to one another—or with complementary colors—those located opposite from one another on the color wheel. The possibilities are truly numerous here, so be sure to explore the wide variety of mapping options you have with the color wheel. This tool will help you to select a palette that feels natural upon first glance.
Remember your branding.
Does one particular color stick out in your company’s branding? Including this as a focal color in your signage will help to make all of your signage more cohesive and reminiscent of your branding. In fact, if your company uses signage that you need to change out frequently—signage for store sales, for example—you can change up your color palette every time by using your company’s focal color as a reference point on the color wheel and creating a new palette from there.
Consider your campaign.
If your signage is for a particular marketing campaign, then it is important, of course, to select a palette that will complement this campaign. A summer promotion, for example, would more suitably make use of bright, vibrant colors.
Think color psychology.
Don’t forget about the connotations that your color selections might send off. Red, for example, stimulates the appetite, while blue actually decreases appetite. Green and earthy browns are often used in designs that involve a natural aesthetic, while spas and hospitals tend to use blue and aqua because those hues promote relaxation.