A new year, a new approach to the way that your business does marketing. Here are ten resolutions you might want to consider making as you approach marketing for your business in 2016.
Bring your A-game to online content writing.
As you market on social media, it will be more important now than ever before to embrace high quality content over content that is simply stuffed with keywords. Your writing should be engaging and valuable to the consumer. Make it a goal in 2016, then, to bring your A-game to your online content writing.
Hold at least four big events this year.
Hosting events at your business space—be it a restaurant, shop, or showroom—is a great way to bring new customers through your doors, and it gives you the opportunity to interact with your customers one-on-one. This, in turn, will help you build strong business-customer relationships, which the majority of small businesses will tell you are the number-one driver of repeat business.
Show customer appreciation.
On a similar note, taking a week or two (or three) during the year to show appreciation for your customers is a great way to build strong business-customer relationships—and simply say thank you. Plan out how you are going to thank your customers this year. Offer loyal customers a freebie or discount. Hold a customer appreciation party (essentially knocking out two birds with one stone if you’re still considering that second resolution). Send out thank you notes. Remember: the approach you take doesn’t necessarily have to end in a loyal customer buying more of your products or services, because the primary goal here is to build stronger relationships (and in turn hopefully have your loyal customers talk about you to their friends.)
Get listed on Google Maps/Local.
You may have built and impressive and attractive company presence in the space that you occupy with the use of printed materials, decals, and signage, but all of this is for naught if you aren’t getting customers coming to your location. If your business isn’t listed on Google Maps yet, make it a goal in 2016 to list your business for free.
Give back to the community.
The new year is a time when many people make a resolution to be just a bit more charitable, so why not your business also? Find a charity in your area that shares similar values to your company, and create a means by which you can have a portion of your business’s profits go towards that charity. Coincidentally, if it’s a cause that your customers care about, then you may very well see an increase in profits, but overall this is simply a great opportunity for you to more deeply focus on the mission of your company.