It’s a New Year! It’s the time for goals, resolutions, and a vision for the coming year. Hopefully, one of your goals is to amp up your marketing game for the new year. There are so many ways to get started on some fresh marketing, and there’s always room for more.
Set up a marketing calendar
Now that we are in a new year, take advantage of that to plan out your marketing calendar for the year. What kind of promotions and marketing ideas do you have for the new year? Right them out, and plan them out strategically on this calendar. This is also a great place to plan out sales and promotions that are in line with upcoming holidays.
Post about the holidays
Did your company have any fun holiday parties? Post about them on your social media channels! Customers love getting to know more about you, and the people behind the company. A lot of business owners avoid talking about themselves on social media, but this is flawed thinking! You should be sharing who you are and what motivates you, and this is the perfect time to humanize yourself to your followers and customers.
Set up a customer loyalty program
Having loyal customers is one of the most important things you can have, as a business. Loyal customers create repeat business, as well as referrals. You should be encouraging customer loyalty, and one of the best ways to do this is to create a customer loyalty program. Use your imagination with this, but you could potentially offer a discount or free service after so many purchases.
Set up new years resolutions with your followers/clients
Everyone loves the opportunity to set goals and resolutions for the new year, so take advantage of that with your marketing strategies. Engage with your customers on social media with the new year’s resolutions. You can set up accountability posts, share health tips to keep people on track, and share your progress as you make your way through your new year’s resolutions.