How to Thrive as a Utah Startup

successful startupAs you may remember from our blog post on Utah’s rich pro-business culture, there are many advantages to establishing your startup business in Utah. The region is filled with experts in the STEM fields; it has a high concentration of foreign language speakers; and it is well networked among venture capitalists. But how exactly do you ensure that your business will thrive, other than by establishing it in Utah’s “Silicon Slopes”? Here is a look at best practices that really help startup businesses thrive.

Don’t romanticize your startup.

First things first: remember not to romanticize how life at your startup will be. The media likes to sensationalize all of the perks and fun that people associate with startup environments. Your startup may or may not have a ping pong table. It may or may not start out in a refurbished warehouse. It may or may not have an impeccably designed seating area for guests. In short, don’t expect things to be fun from the get-go simply because it’s a startup. Chances are this will be one of the most challenging (and potentially rewarding) projects you’ve undertaken, and chances are there is going to be work work than employees can take in during a typical work day. Strive to embrace a hard work ethic in the workplace—and if you can manage it, a “work hard, play hard” mentality.

Embrace your mission.

The most successful entrepreneurs are extremely passionate about their work and their company’s mission. If you really want your startup to thrive, then, make sure you are truly passionate about what you do and what your company stands for—and if you’re not, change something.

Maintain open communication with your employees.

Startups are almost always lacking in established procedures and employee instructions. If you want your company to develop a steady workflow, you need to maintain open communication with your employees. Allow them to take initiative as needed, but also work with them to make sure things are developing into an efficiently run system. Talk frequently with employees to make sure certain tasks are getting done, and check in regularly with your employees to make sure everyone is on the same page.

Don’t underestimate print marketing.

Many startups pour all of their marketing focus into digital marketing, forgetting that many print marketing methods can give them an ultra high return on investment. Don’t underestimate the power of print marketing techniques, such as direct mail, flyers, vehicle wraps, and large format billboards.

This list is not exhaustive, of course, but it can definitely help put you in the right direction. Head over to our blog for design inspiration and marketing ideas.